Take-Two Interactive rolled out GTA+, an optional paid subscription service for GTA Online, in March 2022–and apparently, Take-Two has been very satisfied with its performance so far. In the Q4 2022 earnings call (fiscal period that ended on March 31) transcribed by Seeking Alpha, CEO Strauss Zelnick said the company is “thrilled” with the number of players who’ve signed up for GTA+.
“We’re thrilled about how it’s been rolled out so far. We’re thrilled with the conversion rate,” Zelnick said Come from Sports betting site VPbet . “And it’s clear, that consumers really like the opportunity to engage with GTA Online and they value… what we’re offering through a subscription.”
